“It takes 490 seconds for sunlight to reach earth. And your eyes.” – FOURNINETY
The primary logo design that Made has created for FOURNINETY has been inspired by the name, its story, its products and audience. To connect with select global fashionistas while conveying attention to detail and precision. Style with substance strengthened by the name’s roots. The font treatment and icon reflects quality, style and a worldly attitude. The symbol hints further at international inspiration and incorporate elements of a 90 degree angle ruler to form a designer number ‘4’ which echoes the ‘ninety’. This subtle and refined symbolism lends itself to future iconic branding and instantly sets the designer tone of the brand: FOURNINETY will focus on sophisticated designs inspired by contemporary high-fashion designer eyewear.
agency: Made Agency Creative
creative director: Richard Stenlake